Google nowadays pretty much rules the Internet, and so it’s not surprising to learn that there are countless businesses all over the world, using Google to help them get ahead.
Whereas in the early days, Google was purely to be used as a search engine, years later, and Google is now an incredibly efficient marketing tool.
Not only do we have Google analytics, but now we are also fortunate to have Google Tag Manager, and it is this which we’ll be focusing on below.
In this article we’ll be looking at what it is, which plugins work best with it, before finishing up by looking at a few reasons why you should ideally be using it yourself.
Google Tag Manager is basically designed to help users easily manage tags, which are pieces of JavaScript that send out information to various third-parties, either on your mobile app, or on your website.
Google Tag Manager is designed to help users add plugins to their site to help: enhance the performance, boost the SEO, increase the traffic, improve the usability, and more besides.
Key benefits associated with using this fantastic piece of software include:
Some of the most effective plugins which can be added via Google Tag Manager include:
Google Tag Manager (GTM) is Google’s free tool for everyone to be able to manage your analyitcs, PPC and other code snipets using an intuitive web UI.
This plugin can place the necessary container code snippet into your website so that you do not need to add this manually.Multiple containers are supported!
The plugin can support your GTM setups by adding lots of meta data about the visited page and about the user into the so called data layer.
Works great with WooCommerce and can give users the ability to use the enhanced E-commerce feature set of Google Analytics.
This plugin provides an easy way to add Google Analytics event tracking to your Gravity Forms, allowing you to properly track form submissions as events/conversions within Google Analytics.
Also supports:
Rather than manually inserting the scary code that Google Tag Manager provides, this plugin does it properly and puts it into the page in the correct WordPress manner, and in the way that GTM expects.
Of course, you’ll still need to put your tags and pixels into the container, via the GTM interface. You can use Tag Assistant(Chrome plugin) to check that everything looks how it should.
It really unlocks the power of the dataLayer so you can easily set macros and firing rules on almost any element.
This plugin lets you:
Add support for Google Analytics and Google Tag Manager to your AMP pages(Accelerated Mobile Pages) on WordPress. The plugin will provide you with aneasy set-up of your accounts on both GA & GTM to make sure you can startmeasuring and supporting your AMP pages better.
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