Any promising business needs to find the right way to build an audience and generate more conversions. So you always have to find some new, creative ways to harness the power of your website and social presence. This is where Facebook Pixel steps in. What makes Facebook Pixel special is the fact that this is a piece of code you can add on your site.
What does Facebook Pixel do?
Facebook Pixel allows you to report conversions and build audiences. This is how you get to find out important information about how your customers use the website, what pages visit the most and so on.
Facebook Pixel does a lot more than that. It can measure the cross-device conversions and it makes it very easy to see how customers are moving between the devices they convert from. With Facebook Pixel, you also have the opportunity to optimize the delivery to people as you see fit. You can go ahead and create audiences for retargeting, custom audiences that will most likely add to cart and purchase.