Google nowadays pretty much rules the Internet, and so it’s not surprising to learn that there are countless businesses all over the world, using Google to help them get ahead.
Whereas in the early days, Google was purely to be used as a search engine, years later, and Google is now an incredibly efficient marketing tool.
Not only do we have Google analytics, but now we are also fortunate to have Google Tag Manager, and it is this which we’ll be focusing on below.